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Get your freedom back by mastering your operations, controlling costs, and leading your team with confidence.
BOOK YOUR FREE DISCOVERY CALL
You expected structure, support, and predictable profit.
But instead you’re facing:
– Tight margins and rising costs
– Constant staff turnover
– Long hours and daily fires
You’re not alone.
I’ve been there — both as a franchisee and as a Director of Operations responsible for dozens of locations.
I know the frustration when sales look strong, but your bank account says otherwise.
That’s why I created a simple system to help franchise owners get back in control — and finally enjoy the freedom they signed up for.
I’m Mike Durocher — Franchise Coach and Former Multi-Unit Operator
After 20+ years in franchising, I help owners cut through the chaos, simplify their operations, and build profitable businesses that run smoothly.
If you’re tired of feeling like the business runs you, you’re in the right place.
Here’s how we can work together — most clients start with a free Discovery Call.
FREE
A no-pressure conversation to understand your business, your goals, and the challenges standing in the way.
👉 You’ll walk away with clarity on your next step — whether we work together or not.
$150
A focused, one-hour on-demand training designed to help you take immediate control of your food cost — the fastest way to improve profit in your restaurant.
👉 Includes lifetime access, workbook, and checklist to start saving money right away.
$1500
A six-session, on-demand and guided program that walks you step-by-step through transforming your business. You’ll learn how to control costs, lead your team, grow sales, and create a business that works without you being there every day.
👉 Includes all recordings, templates, and implementation workbook.
$3000
Join a small group of franchise owners focused on turning strategy into action.We’ll meet weekly for 12 weeks to help you apply the systems from the Masterclass, track your results, and stay accountable.
👉 Designed for owners who want support, structure, and consistent progress.
$1500 per Month
This is one-on-one, high-touch coaching designed for franchise owners who want to fully optimize operations, rebuild profitability, and scale sustainably.We’ll work through your systems, leadership, and financial structure — and build a business that gives you both profit and peace of mind.
👉 Personalized plan, weekly check-ins, and unlimited support between sessions.
Your Path to Profit and Freedom.
Getting Started is Simple.
01.
Book a Free Discovery Call
We’ll talk about your biggest challenges, goals, and what’s keeping you stuck — and identify whether coaching is the right fit.
You’ll leave this call with clarity and a direction, even if we don’t move forward together.
02.
Choose the Right Program for You
Based on your needs and stage of business, we’ll match you with the right next step — whether that’s a focused training, the Masterclass, or ongoing coaching support.
Each option is designed to create results without adding complexity or stress.
03.
Build a Business That Runs Without You
With systems, structure, and accountability in place, you’ll start seeing consistent profit, smoother operations, and more time for the things that matter most.
You’ll finally have the business — and the freedom — you wanted when you first bought your franchise.
I coach franchisees who have solid sales but weak profits — and operators who want their life back. Whether you’re new to franchising or managing multiple units, I’ll help you build systems that work, teams that perform, and profit that lasts.
Get instant access to practical guides that help franchise owners control costs, build better teams, and grow profit — without working longer hours.
Each guide solves a specific problem you’re likely facing right now. Choose one to start, and I’ll send it directly to your inbox.
Available Guides:
“Dude, Where’s My Food?”
A simple, actionable guide to controlling food cost.Learn how to reduce waste, improve ordering, and protect your margins immediately.
“Is Your Menu Costing You Profit?”
Discover how to engineer your menu to maximize profitability — without confusing your guests or your staff.
“Labour Is an Investment, Not a Cost”
Learn how to build a stronger, more motivated team while keeping labour costs sustainable.
“Sales Growth Simplified”
The 5 proven ways to grow franchise sales — and how to choose the one that will move the needle fastest for you.
GET YOUR FREE GUIDE
“Mike took a no nonsense approach to my business. Since he used to be a franchisee himself I knew I could trust him and that he understood me.” - Anas - Second Cup Franchisee
BOOK A FREE DISCOVERY CALL